GERM-332 Language and Images--the Media Scene
Professor Fink
Using written and spoken samples from the media scene (radio, TV, and print media) of German-speaking countries, this course looks at the informative versus persuasive and manipulative use of language. Discussions will focus on issues such as: the persuasive power of language and pictorial images in advertisement including the globalization of "Adcult USA," language use in politics (political speeches, Nazi-propaganda, "DDR" language) in a cross-cultural context, popular versus scientific language, "language imports" from other languages, especially from American English, gender and cultural stereotyping, and language use in the electronic media. Guest lectures by Washington-based German (Austrian, Swiss) media representatives, visits to studios and the Newseum in Arlington complement the course.
Credits: 3
Prerequisites: None
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