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PPOL-526 SURVEY RESEARCH METHODS
Fall only
Surveys are the most commonly used data collection tool in the social sciences, providing for efficient collection of data over broad populations, amenable to administration in person, by telephone, and over the Internet. The course teaches state of the art methods for designing, conducting, and interpreting the results of surveys. The emphasis is on the development of practical skills that will be valuable additions to the GPPI student’s analytic toolkit. The course integrates perspectives from sociology, economics and cognitive psychology and methodologies commonly applied within policy evaluation, social science and public opinion research settings. Topics include questionnaire development and testing, judging the quality of a survey, the use and misuse of survey methods, sources of bias/error in survey design and analysis, techniques for dealing with limitations in surveys, data collection techniques, coding and data processing, and ethical issues in survey research. For some topics, guest speakers from government and private research and polling firms will provide practical insights.
Credits: 3
Prerequisites: None
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