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PPOL-534 CAMPAIGN MANAGEMENT

PPOL-534 CAMPAIGN MANAGEMENT
Fall only
Professor Ronald Faucheux
Modern campaigns are expensive, consuming and brutal public spectacles which determine who sets the course and the policy for our nation. But the public rarely gets to see what actually goes on behind the scenes. This class focuses on how campaigns are put together from the ground up—from the time a candidate decides to run, through research, polling, message development and delivery to Get Out the Vote. Real world examples help to shed light on this public, but often misunderstood process.
Credits: 3
Prerequisites: None
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