CCTP-626-01 Intro to Brainwashing: Conceptualizing Media Effects
Fall for 2006-2007
In this course we will look at the major mass media theories of audience effects. We will consider such things as uses/gratifications, the third person effect, theory of weak ties, two-step flow, agenda setting, heuristic analysis, campaign theory, bias in the media, identity, cultivation theory, and issues of cultural imperialism (among others). We will read some primary and some secondary sources, use as much multimedia as is legal, and work on a project either outlining some of these effects or actually determining how one might use these theories in real life. Skills taught would include content analysis, introductory focus groups, and basic survey construction.
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