CCTP-637 Social Media Analytics: Culture and Ideology in the Middle East
Fall for 2016-2017
The course will present an overview of the recent technological approaches that allow researchers to automatically extract meaning from social data. We will explore technology to identify social groups in online networks, detect emerging trends, determine the author’s characteristics such as age and gender, perform sentiment analysis, and investigate temporal changes in these trends. The course will also discuss the combination of qualitative and quantitative measures applied to identifying rhetoric and ideology in social media. Students will have an opportunity to examine the content of social media in Middle Eastern countries using new technology platforms in order to learn about contemporary social issues and political transformations shaping the cultural and ideological landscapes of the region.
The focus of this seminar is on Social Media Analysis technology – with emphasis on Twitter and Blogs – and its application to several Middle Eastern nations. The goal is to discover the main issues, cultural and religious forces, minority groups, women’s roles, and youth interests by automatically investigating the trends and discussions found in new media sources. This is an interdisciplinary course that welcomes students of all backgrounds. Computer skills are not required for this course and technical concepts will be presented through readings. Students will have an opportunity to get acquainted with open source Social Media Analysis systems through hands-on applications in the classroom.
The course is broad and meant as an overview of various Social Media Analysis approaches within the context of socio-cultural and political issues in the Middle East. Each week, we will consider one societal aspect in the Middle East and study the methodology, data and tools best suited for the investigation. This interdisciplinary course examines important concepts of relevance to the CCT such as issues of language, culture and identity; development of social and technology-based networks; and the impact of new media formats on political institutions and civil society. By the conclusion of the course, students should be familiar with the fundamental approaches to Social Media Analytics and gain an understanding of some of the contemporary issues, societal groups and current dynamics in the Middle East.
The following syllabi may help you learn more about this course (login required):
Fall '16: Megerdoomian K (web site, description, file download)
Additional syllabi may be available in prior academic years.
Other academic years
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