CCTP-700-01 Persuasion and Influence
Fall for 2013-2014
One of the central functions of communication is persuasion. Governments, commercial entities, political leaders, corporations and institutions, social & public health groups, and even intimates engage in persuasive efforts. This course considers theory and research in analyzing persuasive communication in various forms on a mass scale, including advertising, speeches and presentations, and campaign messages, and in group and interpersonal communication. We will examine verbal and visual messages and media that attempt to change the attitudes, opinions and behaviors of audiences, and we will consider the potential effects of persuasive communication. In doing so, students will learn to consider source, message and receiver (audience) characteristics. Students will acquire skills in the design and evaluation of persuasive communication messages and campaigns. This course will be useful to students who are thinking about pursuing careers that involve the analysis and development of persuasive communication campaigns in the political, commercial, or pro-social (health and education, etc.) arenas.
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