CCTP-806 Product Development in the New Digital Age

Stephen Minnig

This course will examine the product planning cycle. Students will learn about the product planning process and will apply these concepts toward the development of an individual product plan for digital age enterprises. The course will start with a focus on digital age technologies. After this, the individual components of a product plan will be introduced. Students will develop their product plans as these various plan components are reviewed. These include the following: product description; target market; competitor analysis; technology trends; financial statements; business case development; product evolution; and exit strategy. At the conclusion of the course, students will understand the product planning process; know the various components of a product plan; have a fundamental knowledge of digital age technologies; and appreciate the elements of basic product-related financial statements.

Credits: 3

Prerequisites: None

CCTP-806-01 Product Development in the New Digital Age

Faculty:

Minnig, Stephen

Note that this course can be taken on its own or paired with CCTP 807 Innovation, Deisgn and Usability, offered in the spring, to give you the entire product development cycle.

This course will examine the product planning cycle. Students will learn about the product planning process and will apply these concepts toward the development of an individual product plan. The course will start with a discussion of the popular and professional notions of product and service within the context of today’s digital age. After this, the individual components of a typical product plan will be introduced. As the semester progresses students will develop their own product plans as these various plan components are reviewed. These components include the following: product description; target market; competitor analysis; technology trends; financial statements; business case development; product evolution; and exit strategies. At the conclusion of the course, students will understand the product planning process; know the various components of a product plan; and appreciate the elements of basic product-related financial statements.

Homework assignments will be geared towards the development of particular components of each student’s product plan. A mid-term test will examine each student’s understanding of specific product planning concepts.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2006-2007 Fall and Spring
• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.