EHSY-657 Planning & Marketing
Spring for 2017-2018
Faculty:
In the wake of health reform – including consumerism, transparency, greater access to quality ratings, and other forms of publicly available data, strategic marketing is critical for well-managed
healthcare organizations. This course will examine fundamental and advanced
principles of marketing ? particularly within the context of evolving healthcare trends and
emerging digital platforms. Supported by lectures, webinars, case studies, guest presentations,
and practice assignments, students will demonstrate the capacity to construct and present a
comprehensive marketing plan for a health provider. Key components include but are not
limited to: conducting market research, identifying a product or service to market, reaching a
target market, evaluating performance, and determining return on investment (ROI).
Credits: 2
Prerequisites: None
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