Develop the writing skills needed for the public relations and corporate communications professionals. Students will review the basic principles needed to write public relations materials, however, with an emphasis on creating superior news/press releases--the keystone to all public relations activities. In addition, students will learn how to create usable media/information kits and materials that are necessary to conduct communications activities, such as backgrounders, fact sheets, letters to the editor, pitch letters and biographies.
This course is organized in a non-traditional way: It includes four in-person meetings, but the bulk of the classwork will be done independently online.
