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MARK-221 Marketing Research

MARK-221 Marketing Research
Fall only
Faculty:
  • Bamossy, Gary
    • The theory and application of marketing research as a tool for the decision-making process. Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Computer lab assignments and projects.
    Credits: 3
    Prerequisites: MSB Students, Senior Standing, MARK 220
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