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MARK-230 Promotional Strategy

MARK-230 Promotional Strategy
Fall only
Faculty:
  • Jones, Charles
    • A socioeconomic orientation to the theories and practices of promotion. As an integral part of the communication process, the topics covered will include advertising, message, media selection effectiveness, and advertising organization. Special attention will be given to new media.
    Credits: 3
    Prerequisites: MSB Students, Junior Standing, MARK 220
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