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MARK-234 Marketing for Public and Nonprofit Organizations
Fall only
The course is designed to provide future managers of nonprofit organizations with methods of assessing consumer needs, marketing products and services, planning positioning and controlling operations. It presents new concepts, techniques, strategies and tactics for managing effectively in such nonprofit markets as health, educational and public services, the arts, social action, and political marketing.
Credits: 3
Prerequisites: Jr & Sr. MSB students only, MARK 220 or Permission of Instructor
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