|
MARK-574 Marketing of Consumer Products/Services
STAFF
Additional content will be added soon to reflect the changes to the new curriculum.
The course is designed to provide a very practical introduction to what it is that Marketing and Brand Managers actually do in their day-to-day roles. As such it will build on and apply the theoretical teaching from other courses. In itself it will be very light on marketing theory, but will deal in detail with application techniques, and the rationale behind them, that lead to successful marketing practice. Discussion of real and practical cases will thus form a major component.
It will take as axiomatic that the marketing function has prime responsibility for driving growth in the organization. The course will emphasize the vital balance of ‘art’ and ‘science’ that characterizes its most successful application, and will stress the critical roles of intuition and creativity in its most effective practice. It will take the process through from initiation through to execution and ultimate evaluation. It will do this in a deliberately international context, and with appropriate recognition of both the product and service sectors.
Credits: 1.75
Prerequisites: MBA students only
Course syllabi
The following syllabi may help you learn more about this course (login required):
Fall '09:
Newman R
(file download)
Additional syllabi may be available in prior academic years.
Sections:
MARK-574-20 Marketing of Consumer Products/Services
The course is designed to provide a very practical introduction to what it is that Marketing and Brand Managers actually do in their day-to-day roles. As such it will build on and apply the theoretical teaching from other courses. In itself it will be very light on marketing theory, but will deal in detail with application techniques, and the rationale behind them, that lead to successful marketing practice. Discussion of real and practical cases will thus form a major component.
It will take as axiomatic that the marketing function has prime responsibility for driving growth in the organization. The course will emphasize the vital balance of ‘art’ and ‘science’ that characterizes its most successful application, and will stress the critical roles of intuition and creativity in its most effective practice. It will take the process through from initiation through to execution and ultimate evaluation. It will do this in a deliberately international context, and with appropriate recognition of both the product and service sectors.
Credits: 1.5
Prerequisites: None
|
 |
Other academic years
There is information about this course number in other academic years:
More information
Look for this course in the schedule of classes.
The academic department web site for this program may provide other details about this course.
|
