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MARK-578 Spec Topics: Market Segmentation

MARK-578 Spec Topics: Market Segmentation
Faculty:
  • Thomas, Robert
    • Additional content will be added soon to reflect the changes to the new curriculum.

    Segmentation is a dynamic decision process that leads to improved allocation of resources for strategic competitive advantage in complex global environments. The course emphasizes the central role of man-agers in driving the segmentation process according to strategic deci¬sions. The course builds hands-on computer competence with statistical software to identify and describe target segments as a basis for mar-keting strategy. (Evening MBA only)
    Credits: 1.75
    Prerequisites: MBA students only
    Other academic years
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    The academic department web site for this program may provide other details about this course.
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