Georgetown University home page Search: Full text search Site Index: Find a web site by name or keyword Site Map: Overview of main pages Directory: Find a person; contact us About this site: Copyright, disclaimer, policies, terms of use Georgetown University home page Home page for prospective students Home page for current students Home page for alumni and alumnae Home page for family and friends Home page for faculty and staff Georgetown University Search: Full text search Site Index: Find a web site by name or keyword Site Map: Overview of main pages Directory: Find a person; contact us About this site: Copyright, disclaimer, policies, terms of use
Navigation bar Navigation bar
spacer spacer spacer spacer
border
spacer spacer spacer
border
spacer spacer

MARK-593 Foreign Market Development: Global Marketing

MARK-593 Foreign Market Development: Global Marketing
Faculty:
  • Johansson, Johny
    • This course deals with the application of advanced marketing management concepts and tools in global markets. It builds on the core courses marketing management, strategy and the global environment of business. The perspective is that of a marketing decision maker whose firm has established presence in several foreign markets. The course deals with basic issues of "country choice" and "foreign entry" but the main focus is on coordinated management of marketing across existing country markets.

    The aim of the course is to help develop students' ability to solve marketing problems and at the same time handle the complex coordination problems and subtle cultural issues facing the global marketer.
    Credits: 1.5
    Prerequisites: Preference given to MBA 2nd years.
    Other academic years
    There is information about this course number in other academic years:
    More information
    Look for this course in the schedule of classes.

    The academic department web site for this program may provide other details about this course.
    		spacer spacer
    Navigation bar Navigation bar