MARK-220 Principles of Marketing
Fall for 2016-2017
Spring for 2016-2017
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution. Prerequisite: Sophomore standing.
Credits: 3
Prerequisites: MSB Students and Business Minors, Sophomore, Junior, and Senior Standing

Sections:

MARK-220-01 Principles of Marketing
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.
Credits: 3
Prerequisites: Sophomore Standing
MARK-220-02 Principles of Marketing
Faculty:
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.
Credits: 3
Prerequisites: Sophomore Standing
MARK-220-03 Principles of Marketing
Faculty:
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.
Credits: 3
Prerequisites: Sophomore Standing
MARK-220-04 Principles of Marketing
Fall for 2016-2017
No faculty information available
This course provides you with an introduction to the understanding of marketing strategy and tactics in modern organizations – both commercial and nonprofit. The course is designed to introduce students to the fundamental aspects of marketing: how organizations discover and translate target audiences’ needs and wants into strategies for providing compelling value propositions.
This section (04) is for non-business majors at Georgetown University. It is assumed that students will have diverse motives for taking the class – curiosity, need to have a marketable set of skills, consideration of business as a possible career, and other objectives. It is assumed that this course is one of your first exposures to business subject matter and the examples and course content will reflect that.
For students who will subsequently major in marketing, the course is intended to provide a foundation on which to build subsequent marketing courses and work experience. For students majoring in other business disciplines, the course is intended to help you understand the objectives and practices of marketers with whom you will interact professionally. For all students, the course is intended to enhance your appreciation of the different activities that we encounter every day as shoppers and citizens. Finally, the course will introduce you to an array of “terms of art” that are commonly used in marketing.
Note that, in this section, the domain of marketing from time to time will be extended to cover examples of what is called “nonprofit and social marketing.” As you can see from my attached bio, I have a major interest – and a lot of experience – in applying marketing concepts and tools to social challenges – getting teens to stop smoking, mothers in Bangladesh to inoculate their newborns, and your parents to exercise more! I will be introducing examples from this work to enrich the discussion and demonstrate the breadth of marketing’s applications.
We shall also from time to time discuss marketing’s impact on society – both positive and negative.

After completing this course, you should be able to:
- Understand and be able to apply key marketing principles and use the appropriate terminology to discuss marketing issues;
- Exhibit a solid understanding of the marketing mix variables (4P’s);
- Understand how to develop the elements of a marketing plan;
- Coherently discuss generic issues of marketing strategy and marketing’s impacts on society.

These objectives can only be achieved through joint effort. As a survey course intended to provide an overview of marketing concepts and tools, the class material will by necessity favor breadth over depth of coverage. Students interested in pursuing careers in marketing should follow up this class with other courses offered by the MSB Marketing group.
Credits: 3
Prerequisites: Sophomore Standing
More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.