MARK-220 Principles of Marketing
Fall for 2017-2018
Spring for 2017-2018
A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution. Prerequisite: Sophomore standing.
Credits: 3
Prerequisites: MSB Students and Business Minors, Sophomore, Junior, and Senior Standing
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