MARK-221 Marketing Intelligence
Fall for 2017-2018
The theory and application of marketing research as a tool for the decision-making process. Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Computer lab assignments and projects.
Credits: 3
Prerequisites: MARK 220
More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.