MARK-221 Marketing Research

Faculty:

Bamossy, Gary

The theory and application of marketing research as a tool for the decision-making process. Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Computer lab assignments and projects.

Credits: 3

Prerequisites: MSB Students, Senior Standing, MARK 220

Other academic years
There is information about this course number in other academic years:

• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2006-2007 Fall and Spring
• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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