MARK-222 Buyer Behavior
Spring for 2013-2014
This course familiarizes students with concepts and findings from the behavioral sciences and their application to marketing decision making. Topics include perception, learning, memory, motivation, persuasion, decision making, and group influence, as relevant to consumer response to marketing mix elements. The goal of the course is developing student knowledge of consumer psychology theories and their practical applications in marketing.
Prerequisites: MSB Students, Junior Standing, MARK 220
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