MARK-222 Buyer Behavior

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This course familiarizes students with concepts and findings from the behavioral sciences and their application to marketing decision making. Topics include perception, learning, memory, motivation, persuasion, decision making, and group influence, as relevant to consumer response to marketing mix elements. The goal of the course is developing student knowledge of consumer psychology theories and their practical applications in marketing.

Credits: 3

Prerequisites: MSB Students, Junior Standing, MARK 220

Other academic years
There is information about this course number in other academic years:

• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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