MARK-223 International Marketing

Professors Czinkota and Ronkainen

Fundamental concepts, principles, and theories of marketing in an international setting are considered. The course focuses on the technique of entering foreign markets; conducting marketing research studies in foreign markets; and the development of product, pricing, promotional, and distribution policies and strategies for foreign markets. The material is presented from the point of view of marketing managers. Cases and original studies are discussed. Prerequisite: Principles of Marketing.

Other academic years
There is information about this course number in other academic years:

• 2005-2006 Fall and Spring
• 2006-2007 Fall and Spring
• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
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