MARK-223 International Marketing
Fundamental concepts, principles, and theories of marketing in an international setting are considered. The course focuses on the technique of entering foreign markets; conducting marketing research studies in foreign markets; and the development of product, pricing, promotional, and distribution policies and strategies for foreign markets. The material is presented from the point of view of marketing managers. Cases and original studies are discussed.
Prerequisites: MSB Students, Jr. & Sr. only; MARK 220
The following syllabi may help you learn more about this course (login required):
Fall '08: J. Johansson (file download)
Additional syllabi may be available in prior academic years.
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