MARK-228 Marketing Communications
Spring for 2017-2018
Wu, Sharon
This course introduces students to elements of strategic marketing communication, and is based on the idea that marketing communication is much more than advertising. While there is no one model, formula, or framework for effective promotions or communication strategy, the course helps students develop their approach to communication challenges using a mix of art and science to implement creative integrated marketing communication solutions.
Credits: 3
Prerequisites: MARK 220
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