MARK-230 Promotional Strategy

Faculty:

Jones, Charles

A socioeconomic orientation to the theories and practices of promotion. As an integral part of the communication process, the topics covered will include advertising, message, media selection effectiveness, and advertising organization. Special attention will be given to new media.

Credits: 3

Prerequisites: MSB Students, Junior Standing, MARK 220

Other academic years
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• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2006-2007 Fall and Spring
• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

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