MARK-233 Sports Marketing
Fall for 2017-2018
This course presents an overview of the marketing of sports at the professional and collegiate levels, as well as the use of sponsorships by commercial enterprises in the marketing of products and services. Class projects emphasize original research into sports marketing topics in collaboration with industry professionals.
Prerequisites: MSB Students and Business Minors, Sophomore, Junior, and Senior Standing, MARK 220
Other academic years
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