MARK-234 Marketing for Public and Nonprofit Organizations

Faculty:

Andreasen, Alan

The course is designed to provide future managers of nonprofit organizations with methods of assessing consumer needs, marketing products and services, planning positioning and controlling operations. It presents new concepts, techniques, strategies and tactics for managing effectively in such nonprofit markets as health, educational and public services, the arts, social action, and political marketing.

Credits: 3

Prerequisites: Jr & Sr. MSB students only, MARK 220 or Permission of Instructor

Other academic years
There is information about this course number in other academic years:

• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.