MARK-237 Advertising Campaign Planning
Fall for 2017-2018
Morris, Marlene
The essentials of advertising campaign planning including media strategy, positioning, and advertising design culminating in a comprehensive plan for a specific product. Especially valuable for students planning a career in advertising. Students participate in the American Advertising Federation Student Competition.
Credits: 1.5
Prerequisites: MSB Students and Business Minors, Sophomore, Junior, and Senior Standing, MARK 220
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