MARK-237 Advertising Campaign Planning

Faculty:

Jones, Charles

The essentials of advertising campaign planning including media strategy, positioning, and advertising design culminating in a comprehensive plan for a specific product. Especially valuable for students planning a career in advertising. Students participate in the American Advertising Federation Student Competition.

Credits: 3

Prerequisites: MSB Students; MARK 220; MARK 230; Permission from Instructor

Other academic years
There is information about this course number in other academic years:

• 2004-2005 Fall and Spring
• 2005-2006 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
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The academic department web site for this program may provide other details about this course.