MARK-261 International Business
A first course in the theory and practice of international business. After building a foundation of international trade, foreign direct investment, exchange rates, and government policy, the course emphasis is on the application of concepts to the solution of international business problems. It focuses on areas such as international market entry, the internationalization of the marketing, finance and management functions within the firm, and the development of global business strategies.
Credits: 3
Prerequisites: MSB Students, First Year Students and Appropriate Transfer Students
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