MARK-395 Principles of Marketing

Paharia, Neeru

A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.

Credits: 3

Prerequisites: Graduate physics students only

Other academic years
There is information about this course number in other academic years:

• 2007-2008 Fall and Spring
• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring

More information
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