MARK-395 Principles of Marketing

Faculty:

Andreasen, Alan

A first course on tools and approaches for making marketing decisions. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. Topics covered include consumer behavior, marketing research, and marketing planning, with emphasis on marketing mix decisions: product strategy, communications, pricing, and distribution.

Credits: 3

Prerequisites: None

Other academic years
There is information about this course number in other academic years:

• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.