MARK-551 Strategic Marketing Research
Fall for 2017-2018
Marketing research is a process for obtaining information to support management decision-making and strategic recommendations for serious consulting projects. The course structure follows the scientific method, which includes problem definition, research design, data collection, data analysis, and the interpretation and communication of findings. It is taught as a workshop with a live project and requires students to use statistical software for analysis.

Credits: 1.5
Prerequisites: MBA Students Only
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