MARK-571 New Product Development
Spring for 2013-2014
This course develops a practical managerial approach to new product development for consumer marketing, business-to-business marketing, and entrepreneurial marketing. It focuses primarily on the processes necessary to support the design, testing, and marketing of new products and services for competitive advantage. Topics include creating and screening new product ideas, writing new product concepts and concept testing, new product forecasting, product design challenges and prototyping, product refinement, market entry strategy, and launch marketing pro-grams.
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