MARK-578 Spec Topics: Market Segmentation

Faculty:

Thomas, Robert

Segmentation is a dynamic decision process that leads to improved allocation of resources for strategic competitive advantage in complex global environments. The course emphasizes the central role of man-agers in driving the segmentation process according to strategic deci¬sions. The course builds hands-on computer competence with statistical software to identify and describe target segments as a basis for mar-keting strategy. (Evening/2nd Yr. MBA only)

Credits: 1.5

Prerequisites: MARK 550

Other academic years
There is information about this course number in other academic years:

• 2008-2009 Fall and Spring
• 2009-2010 Fall and Spring
• 2010-2011 Fall and Spring
• 2011-2012 Fall and Spring
• 2012-2013 Fall and Spring
• 2013-2014 Fall and Spring

More information
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