MGMT-277 Imagination & Creativity
Spring for 2009-2010
Businesses operate in a competitive global marketplace that judges them against the standards of "more, better, faster." If a business is not doing more, or doing it better, or doing it faster, the chance of it surviving in the competitive global marketplace will become remote. Those companies that not only survive, but also thrive, recognize that to do it "more, better, faster" requires imagination and creativity. The purpose of this course is to help you master the skills of imagination and creativity. Toward that end, we will identify common "blocks" to creativity and innovation in business. In addition, we will upgrade your imagination skills and identify strategies and techniques to enhance your personal and professional creativity. To achieve these objectives will not only require hard work and discipline, but also a renewed appreciation for foolishness and play.
Prerequisites: Junior and Senior MSB Students Only; MGMT 201
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