MPGC-600 Global Management and Strategy
Fall for 2016-2017
Gibson C, Nielsen J
Explore communications planning and management, understand the diverse nature of stakeholder engagement, and introduce the best practices and models of strategic communications.
The one-week on-site residency will be in London, U.K., designed to explore the best practices of strategic planning and global communications management. This residency emphasizes understanding new models and best practices for strategic planning and in managing global communications. In addition, stakeholder identification and engagement will be explored with a focus on digital tools.