MPGC-700 Impacting Business Success
Spring for 2017-2018
Allen, Ted
The third course immerses students in the business impact of strategic communications through a weeklong residency in San Francisco, CA. Students gain a broader global perspective through the lens of top communications officers, business executives, thought leaders, and educators from around the world. This course provides a solid foundation in how today’s communicators deliver tangible value toward the financial health of an organization. In addition to understanding how to use data and simplify complex information, participants learn how to collaborate with specialists to effectively communicate to investors. The course culminates in a case study, which requires students to distill and deliver financial information to the media and directly to investors.
Credits: 6
Prerequisites: MPGC-500, MPGC-600
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