MPGC-800 Adapting to the Future
Summer for 2017
The fourth residency brings students to Singapore and Southeast Asia for an immersion in market-specific communications and management challenges. Students learn how to balance global consideration with local execution. This experience is framed in the broader understanding of social impact. The case study requires students to adapt an existing communications campaign strategy to the needs of an emerging market. The development process for this requires students to understand the market, including social and traditional media.
Prerequisites: MPGC-500, MPGC-600, MPGC-700