MPHM-820-01 Place-based Development in Global Travel
Fall for 2017-2018
Hospitality Management and Urban & Regional Planning students team up to engage in a cross disciplinary investigation focusing on destination development planning from a domestic and international perspective. A unique global studio environment poses participants with a design and management problem in select locations and cases, asking them to address key issues in planning, general management, and sustainability. The core question will center around place-based tourism: a focus on the distinct cultural, social, and historical characteristics to highlight and preserve in a particular location. The course surveys and connects broad areas from policy and investment, creation of infrastructure, labor and training, product design and marketing, to ecological and cultural sustainability, leveraging strategic thinking, cultural awareness, and leadership principles while managing the creation of a hospitality framework in an emerging destination.
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