MPJO-786-01 Entrepreneurial Journalism in the Digital Age
Fall for 2010-2011
Steve Buttry & Ken Dodelin
This course examines the media landscape to help students answer the critical question: How should you approach your media career in the rapidly evolving digital age?

Case studies, readings, media surveillance and guest lectures will help students develop an entrepreneurial view of their careers, with particular emphasis on how to grow audience, distribute content and monetize with smart business models. Journalists who understand these issues will be better positioned to make informed career decisions and to discern opportunities in a range of media-related industries.

The coursework involves a broad examination of issues affecting media careers, as well as focused research on a subject area of the student’s choosing. Students will learn – through reading, analysis and experimentation – how to drive their own success or to maximize their opportunities within a larger media company.

Credits: 3
Prerequisites: None
More information
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