MPMC-705-01 Innovations in IMC: Thinking Ahead in a Rapidly Evolving Industry
Spring for 2017-2018
Innovations in the field of marketing continually present new opportunities and challenges for IMC managers. Consumer behavior is changing, along with the technology that consumers use. Additionally, new channels for engagement are continually evolving. Students in this course will learn how to approach IMC through a strategic lens focused on the future. They will learn to foster an environment of innovation within a team setting and present new ideas.
Credits: 3
Prerequisites: MPMC 600, MPMC 602
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