MPMC-806 Digital Analytics and Measurement
Spring for 2017-2018
This course examines the processes for gathering, interpreting, and presenting compelling digital data. Students will learn to use digital public opinion polling, specialized reports, social media platforms, digital analysis tools, and news aggregators to explain market research, audience trends, and social conversations. Students will also create data visualization tools to streamline data presentation into succinct, engaging formats.
Prerequisites: MPMC 600, MPMC 602
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