MPMC-891 Personal Branding
Spring for 2017-2018
Thought leadership and personal branding are two essential, yet often ambiguous ingredients in a career strategy. This course will arm students with the resources to evaluate, improve, and employ personal branding strategies for themselves and for key members of their organizational team. The course will discuss personal branding strategies in both digital and event contexts – including social media platforms, presentations, and networking opportunities.
Prerequisites: MPMC 600, MPMC 602
Other academic years
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