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MPPR-715 Media Relations & Messaging
Spring only
Park, David
Quite simply, this course is designed to help you understand how to develop and
implement effective media relations campaigns. Throughout the course we will delve
into real-life examples and you will create media plans for actual clients. The in-class
component will feature discussion, exercises, case studies, and accomplished guest
lecturers pertinent to the topics discussed in class. At the end of the class you will be
able to:
• Create effective messaging
• Conduct media research
• Develop impactful media relations tools such as press releases, media alerts,
and pitch letters
• Understand media training techniques
• Develop media plans
• Implement strategic media relations campaigns
• Understand various media relations strategies, including new media
outreach, partnerships, and events
Credits: 3
Prerequisites: None
Sections:
MPPR-715-01 Media Relations & Messaging
Spring only
Park, David
Quite simply, this course is designed to help you understand how to develop and
implement effective media relations campaigns. Throughout the course we will delve
into real-life examples and you will create media plans for actual clients. The in-class
component will feature discussion, exercises, case studies, and accomplished guest
lecturers pertinent to the topics discussed in class. At the end of the class you will be
able to:
• Create effective messaging
• Conduct media research
• Develop impactful media relations tools such as press releases, media alerts,
and pitch letters
• Understand media training techniques
• Develop media plans
• Implement strategic media relations campaigns
• Understand various media relations strategies, including new media
outreach, partnerships, and events
Credits: 3
Prerequisites: None
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Other academic years
There is information about this course number in other academic years:
More information
Look for this course in the schedule of classes.
The academic department web site for this program may provide other details about this course.
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