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MPPR-740 Strategic Communications Planning
Offered academic year 2009-2010
Today's communications environment is endlessly complex. From broadcast to
microtargeting, digital to grassroots, branding to persuasion and everything in
between, the modern communications professional can drown in a sea of alternatives.
Students who take this class will learn to think in a new way, a strategic way, to build
a strategic communications plans that target the right audiences with the right
messages at the right times and through the right channels. The class will cover a
range of strategic planning tools and students will learn to apply those tools through a
series of case studies and practical exercises.
Credits: 3
Prerequisites: None
Sections:
MPPR-740-01 Strategic Communications Planning
No faculty information available
This section will be geared more toward MPS PR/CC students who are newer to the communications field and to strategic communications planning. This course will be taught at a different pace than MPPR-740-02.
Today's communications environment is endlessly complex. From broadcast to
microtargeting, digital to grassroots, branding to persuasion and everything in
between, the modern communications professional can drown in a sea of alternatives.
Students who take this class will learn to think in a new way, a strategic way, to build
a strategic communications plans that target the right audiences with the right
messages at the right times and through the right channels. The class will cover a
range of strategic planning tools and students will learn to apply those tools through a
series of case studies and practical exercises.
Credits: 3
Prerequisites: None
MPPR-740-02 Strategic Communications Planning
No faculty information available
Today's communications environment is endlessly complex. From broadcast to
microtargeting, digital to grassroots, branding to persuasion and everything in between, the modern communications professional can drown in a sea of alternatives. Students who take this class will learn to think in a new way, a strategic way, to build a strategic communications plans that target the right audiences with the right
messages at the right times and through the right channels. The class will cover a range of strategic planning tools and students will learn to apply those tools through a series of case studies and practical exercises.
Credits: 3
Prerequisites: None
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