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MPPR-840 Strategic Communications Planning

MPPR-840 Strategic Communications Planning
No faculty information available
Today's communications environment is endlessly complex. From broadcast to microtargeting, digital to grassroots, branding to persuasion and everything in between, the modern communications professional can drown in a sea of alternatives. Students who take this class will learn to think in a new way, a strategic way, to build a strategic communications plans that target the right audiences with the right messages at the right times and through the right channels. The class will cover a range of strategic planning tools and students will learn to apply those tools through a series of case studies and practical exercises.
Credits: 3
Prerequisites: None
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