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MPPR-845 Communication Challenges in a Changing World

MPPR-845 Communication Challenges in a Changing World
Faculty:
  • Pendergast, William
    • This course will provide students with a thorough understanding of the top emerging
    challenges that are redefining the communications function, and what it takes to
    succeed. Among the challenges we will tackle: global communications and individual
    country differences; the decline of traditional media; the death of "command and
    control" communications; the collapse of institutional credibility; transparency and
    the "paparazzi" effect on privacy, disclosure. Study of real-time examples and case
    studies will be supplemented by group presentation exercises focused on strategic
    thinking and creativity.
    Credits: 3
    Prerequisites: None
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