MPPR-860-01 Advanced Digital Communication Strategies
Baird, Kathy
This course provides a rapid and intense journey into the world of a digital communications consultant. Students will work in both a cohort as well as in distinct presentation teams to evaluate, assess and deliver specific digital communications strategies to select clients. Through the practical experience of direct client engagement and consulting, students will increase their ability to apply digital communications strategies to existing communications efforts in a truly integrated approach. As advanced students, this class requires the student to be familiar and comfortable with digital communications tactics and to understand the strategic application of these for business and non-profits. Students will leave the course with an understanding of client engagement and presentation, strategic digital communications consulting and a solid understanding of effective application of these strategies.
Credits: 3
Prerequisites: MPPR-755, MPPR-750
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