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MPPR-875 Environmental Communications
This course examines the policies, players, and practices that are shaping how
organizations and companies communicate on environmental issues. Heightened
awareness of global warming, species extinction, habitat destruction, growing energy
demand, and green marketing to consumers are all contributing to a new
environmental era. Today’s communication professionals need the knowledge and
skills to help their organizations develop the messages, strategies, and tactics to
influence audience views, change behaviors, and impact policy and public opinion.
The course offers presentations and discussions with a range of environmental
communication experts, who will share examples of advocacy, social marketing,
event-oriented, grassroots, and media relations’ campaigns. Students will research,
report, and discuss such topics as:
How movies, films and music contribute to shaping public opinion on
environmental issues;
How corporations market green messages;
How to launch consumer environmental campaigns;
How to deal with conflicts in citing new clean energy facilities;
How media coverage impacts policy and public opinion.
A final group project allows student teams to develop communications strategies and
plans for helping an organization or business of their choice to advance its
environmental communications program.
Credits: 3
Prerequisites: None
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