MPPR-710 Media Relations: Strategies, Techniques and Applications
Fall for 2017-2018
Spring for 2017-2018
TBD
This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.
Credits: 3
Prerequisites: None

Sections:

MPPR-710-01 Media Relations
Fall for 2017-2018
Spring for 2017-2018
Hennessy, Erin
This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.
Credits: 3
Prerequisites: None
More information
Look for this course in the schedule of classes.

The academic department web site for this program may provide other details about this course.